Seven Secrets to Yoga Teacher Marketing
Marketing is simply a vehicle to help you deliver your product and service to people who are hungry for it. The truth is without developing a discipline of marketing yourself you can be a brilliant teacher or practitioner, but it really matters nothing because no one knows how great you are.
Here are the seven powerful steps you must follow in order to market yourself successfully.
Step #One – Find Your Niche and Passion
Even within yoga niche you need to figure out who will you be serving and who is going to be your primary target audience as it will determine everything you do in your marketing plan.
Step #Two – You don’t have to be webby all the time
And this is especially true if you are targeting local people in your community, or people over 60 for example who may not be webby. Use traditional phone directories to get contact details of the prospects, call them up and offer your service.
Step #Three – Have a website that gets a click
I encourage building a website, but know what to קידום אתרים בגוגל do and what not to do. DO NOT ask someone who is just a designer how to put up a nice logo. You will waste time and money. Find someone who knows how to market online and get advice.
Step #Four – Should you pay for advertising?
Be careful and know what you are doing if you use paid advertising such as pay per click for example. Get valuable advice from my free eBook
Step #Five – Use Social Media
Social Media is the easiest, most fun and fast way to market your upcoming classes, workshops, retreats etc. Get your head around Facebook groups, Twitter, and LinkedIn.
Step #Six – YouTube
YouTube is one of the most powerful tools of massive distribution and is a must for your yoga marketing success. Reach anyone anywhere within a very short period of time. And you only need to take 1 to 3 minutes long video to make things work.
Step #Seven – Build Your List
Or shall I say build and look after your list. Communicate with client. Show consistency, dedication and that you care.
To Your Success,
Share this article on FacebookShare this article on TwitterShare this article on LinkedinShare this article on DeliciousShare this article on DiggShare this article on RedditShare this article on PinterestExpert Author Marcia Yudkin
Every year, the ceremony for the Webby Awards – the online equivalent to Oscars and Grammies – gets extensive publicity at least partly because of a quirky rule regarding acceptance speeches. Winners coming up to the podium to accept their awards may speak just five words.
This limitation generally spawns scrumptiously creative verbal concoctions that word-loving journalists can easily build a fun-to-read story around.
These are a few of my favorite five-word offerings:
Lonely Planet Guidebooks: “Love your country. Leave it.”
Home and Garden Television Online: “Where paint drying is inspirational.”
E*Trade Financial: “Pleasure in paying bills… almost.”
Newzealand.com: “New Zealand: More Than Hobbits!”
All four of these zingers take a conventional idea related to their subject and turn it on its head.
They remind me of tag lines, the subheads that follow a business name on web site banners, newsletter mastheads, business cards, billboards and other ads.
In those contexts, space is at a premium. The tag line must explain what’s distinctive about the business in a compressed, catchy way.
Tips for Generating Tag Lines
1. What’s featured in the tag line should be something that benefits the customer or client. So begin by brainstorming a list of what the client gets from doing business with the company in question. What’s distinctive about the way this company does business or what it offers customers?
2. Added to that should be some snappy element – either alliteration (repeated initial sounds), rhyme, paradox, contrast, a twist on some conventional saying or unexpected word choices. Play around with words at this point. Pretend you’re a poet, a kid, a gangland rapper, a late-night comedian, a punster.